The pandemic lockdown in Malaysia has changed many cultures and working norms for people. Firstly, the ones with massive change would be e-commerce. Due to lockdown and safety measures imposed by the government, even the groups of consumers that visit wet markets have to learn and shop online. Indirectly, it has transformed many businesses to go online. Groceries and fishmongers would even have to create websites to market their products. The faster businesses could adapt to the change, the greater market they could have captured. Let us take a quick look at the best-selling online products in Malaysia.
1) Fashion Items
People love to look good. Be it in public or online conferences. As long as sellers provide easy returns and convenient shipping, consumers would be confident to place their orders. To engage the public better, many fashion brands provide promotional videos, addressing pain points of consumers, leading to a successful checkout. One of the common issues by consumers would be customer service, for instance, what if the sizes are not suitable, how to refund or return, and what the exchange policies are. Once that is covered, confidence would be way higher to get a consistent group of consumers.
2) Food Products
It could range from raw meat to ready-to-cook or even ready-to-eat food products. It gives convenience to consumers when they work from home. Snacks are always the best way to go about when you are stressed with work or just to relax after a long day of work. Never go wrong with food. The only thing to look out for would be the expiry and quality of delivery to ensure it is still fresh when it is delivered.
3) Baby Products
Diapers, milk bottles, and pacifiers, are high-traffic products. Many online shopping platforms in Malaysia even stock up themselves just to sell it on their respective platforms to drive traffic for their websites. As much as consumers could get it from the retail business, these products are pretty standard and hence, the confidence is on the high side to make purchases.
4) Beauty Products
Facial care, hair care and body care. These
groups of products have a high level of reliance. Once a consumer is hooked on one brand that works best for them, they would consider purchasing it. It could definitely replace shopping through retail business because they already know clearly what they want when they do online shopping. It saves time and gives them conveniences as well.
5) Home Appliances
Many people bought home appliances, especially during pandemics. More time at home means more activities to be crafted out. Cooking appliances was ranked number 1 for a period of time because it could either be used for home consumption or money-generating tools. Consumers ventured into home bakeries to generate revenue for a living.
6) Car Care
Time to spend more time at the garage to take care of your vehicles. Not being able to travel around but the health of your automobile has to be taken care of. Be it the engine, gearbox all the way to the paint of your car, there are plenty of products available online for your selection. Excellent case as most Malaysians have at least one vehicle at home.
7) Educational Toys
Trying to search for more activities to be carried out with your little ones at home. There are many educational toys and activities that are being marketed online. Give your eyes a break from electronic products and get your hands dirty.
8) Electronic Products
With more online meetings being carried out, the speakers would need to have professional setups at home to ensure a consistent presentation is being done while the participants would have to get headsets so that the family members are not disturbed by the audio being too loud. Many headset businesses have out-of-stock issues due to the surge in demand.
9) Fitness Products
There are studies of mental illness due to long periods of lockdown. Basic exercises should be carried out for all age groups to ensure healthy conditions to battle the virus. It does not have to be a full gym set-up, items such as yoga mats and basic dumbbells could get you going for months.
10) Health and Supplements
Health issues are always being highlighted in the news during the pandemic. Vitamins and face masks were almost out of stock at that point in time. Now it has become products that consumers would just click and purchase online because it is just too convenient and it has become a daily habit for them in terms of consumption.
Online shopping is good as long as it is moderated properly. Businesses stand to gain additional traffic and consumers gain convenience. The authentication of the products and freshness of the goods are ensured and once that is sorted out, the norm is here to stay.